Environmental Type

Taking elements from the environment of Edinburgh as inspiration, I was required to create a type-based piece. 
I looked into the illegible word marks pasted amongst the city and reflected on the geometric and decorative elements of the type. This geometric element made me connect to the traditional Gaelic type utilised in the city in the 11th century. 
I created a hand drawn typeface and a following set of three A3 posters that explored the shapes and strokes of Gaelic orthography as well as street art. The purpose of this typeface was to explore Edinburgh’s struggle to compete with neighbouring cities in more modern or underground creative cultures as well as a constant competition against the local councils for a more cultured night-life. 
This project is ongoing as I work closely on the development of the typeface in reference to one of the venues that inspired this project.
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